Alaffia
Alaffia produces fair-trade hair and skincare based on rich African heritage. Made with handcrafted, natural ingredients from women-owned cooperatives, their products foster wellness, sustainability, and community empowerment and provide dependable, ethical solutions for daily beauty and self-care.
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Alaffia is a mission-driven beauty and wellness brand based on African heritage and dedicated to empowering communities. Committed to making a meaningful difference, the company creates clean, fair-trade hair and body care using natural, responsibly sourced ingredients. Handcrafted by women in cooperatives throughout West Africa with care and attention to every detail, each product supports economic empowerment and sustainable development. Proceeds support critical programs in maternal healthcare, education, reforestation, and women's empowerment. By combining traditional wisdom and contemporary care, Alaffia provides ethical, high-performance solutions that support people and the planet.
Behind the brand
In 1996, a young man from Togo met a woman from rural Washington State, brought together by a common vision to make a better world. Their collaboration birthed the social enterprise of Alaffia in 2003 based on the principles of Beauty, Equality, and Empowerment. Through fair trade and natural, effective hair, face, and body care, Alaffia has transformed the beauty business. With purpose driving it, the company continues to lead with sustainability and social purpose while providing safe, ethical products.
4.8 Rating
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