Shampoo with a purpose
Shampoo With A Purpose reinvents haircare with plastic-free, cruelty-free shampoo and conditioner bars made from natural ingredients that are gentle on your hair and the planet.
Shampoo With A Purpose is an Australian, family‑owned personal care brand offering plastic‑free shampoo & conditioner bars and eco‑friendly self‑care essentials, that are lightweight, mess‑free and safe for the whole family. Their products are palm oil free, pH balanced, and made without harsh chemicals. Each one‑bar replacement equals six bottles of traditional haircare, helping reduce waste.
Behind the brand
Liz and Geneva are the mother-daughter duo behind Shampoo With A Purpose. Liz has more than 40 years of running Clover Fields, Australia's longest-running family-owned soap business, which made history back in the day by innovating plant-based, packaging-free soap decades before "low-waste" was trendy. When Geneva became part of the family business, they blended their experience and new thinking to bring to market shampoo and conditioner bars on conventional soap equipment that others called impossible. They became the first (and currently only) brand to triple-mill shampoo bars, which makes them long-lasting, durable, and capable of replacing up to six plastic bottles apiece. Since launching in 2018, we’ve saved millions of plastic bottles from landfill, grown globally, and launched fun, purpose-driven ranges like Minimal Essentials, Nightbloom, Head To Toe, and Gym & Swim.
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